About SAEDS

SAEDS is a non-profit society under contract with the City of Salmon Arm to provide economic development services for our community. SAEDS is governed by an inclusive and diverse Board of Directors comprising business leaders representing the major sectors of our economy.

The mandate of the organization is to:

• Support and provide services to existing businesses
• Attract new businesses to the community, and
• Assist in developing strategies and programs to foster economic development and prosperity in our community

Did you know that if you have a business license in the City of Salmon Arm, you have access to a free business listing on our website? Check out the Doing Business Section for more info!

SAEDS INITIATIVES

• Business Forum
• Business Retention and Expansion Program
• Business Walks (Annual Business Survey Program)
• Coffee with Council (Business/City Engagement)
• Salmon Arm Innovation Centre–Powered by SASCU
• MRDT (2% Hotel Tax) Program Implementation
• Off -Season Development
• Event Attraction/Support
• Non-Profit Support Program
• Shuswap Launch-a-Preneur Program
• Zest Commercial Food Hub
• Tech Meet Up, in partnership with SD#83
• Salmon Arm, Small City Big Ideas, Brand Development Project
• Hosting Business Start-Up Workshops, Spring Break Camps
• Top 20 Program
• The BIG Connect

For more information on any of these initiatives please contact us!

Have you been wondering what our SMALL CITY, BIG IDEAS branding is all about?

In 2017, twelve local organizations, including the City of Salmon Arm, came together to form the Brand Leadership Team. This team set out to develop a community brand and marketing strategy which residents, businesses, organizations, and local government could collectively support. With the common goal of attracting new talent and investment, the team worked to draw out Salmon Arm’s competitive advantages and our unique and authentic story. Following a year-long process led by a global leader in place-based branding, the team arrived at the differentiating characteristics and competitive advantages of Salmon Arm: We are a small city with big ideas!

Through this process, data was collected in 40 economic indicator categories and Salmon Arm was benchmarked against 11 comparative communities.

Here’s how we ranked:

• #1 in prosperity indicators – a measure of income, opportunity and innovation
• #1 for high-technology manufacturing employment
• #1 for safety – a measure of the major crime index
• #2 for ease of commute

WHAT DOES OUR WORDMARK REPRESENT?

Our Salmon Arm wordmark embodies the many contrasts of our city, like quiet and cutting-edge, opportunity and lifestyle, nature and business, technology and arts. This juxtaposition is represented through the slanted “N” dividing “Salmon” and “Arm”, as well as the through the use of our brand colours. The brand colours are inspired by our city’s mix of innovation and natural surroundings. The Salmon Arm Orange represent vibrancy and creativity, where the Ida Blue and Lakeshore Blue reflect our natural environment, the water and mountains. This choice of colours inspired by nature is also a reflection of our community’s commitment to sustainability and the protection of our environment.

Our Guide to Greatness

Salmon Arm's Brand Book contains the brand guidelines and is the key marketing and branding reference for anyone who may become involved in the promotion and communication of Salmon Arm and Small City, Big Ideas—be they the internal team, third-party marketing, public relations groups, regional partners or others.

The guidelines are designed to ensure that all parties and partners use the same language, utilize logos, create materials, and communicate with constituents and consumers in a consistent manner.

This document serves as a guide to the use of both the brand identity for Salmon Arm, and of Small City, Big Ideas, and provides direction in terms of the use of colours, typography and brand applications for the creation of marketing materials.

Of course, this guide is comprehensive but not exhaustive, and branding partners are encouraged to use their common sense as they solve specific problems. If you would like to use the Small City, Big Ideas brand in anyway, SAEDS is the approving organization for all brand usage. SAEDS is responsible for overseeing and approving the Salmon Arm Small City, Big Ideas brand. Please review the brand guidelines for your specific usage, submit the form below and we look forward to hearing from you!

For more information about our brand and brand usage please contact us or download this brand usage guideline.